Sunday, April 16, 2006
Asians Decry Adidas Shoe as a Misstep - Washington Post
Adidas Signs 11-Year Deal With NBA - Washington Post
New Shoe Is a Racial Misstep - Washington Post
At first blush, a caricature of a Chinese face on a German shoe appears to be just stupidity piling upon itself, regardless of the artist’s heritage.
Now juxtapose this event with the announcement, days ago, that “Adidas Signs 11 Year Deal with NBA”, including the company selling NBA products in 2,000 stores in China. What is going on in Frankfurt?
Imagine an artistic rendering of a Little Black Sambo-like face on a shoe, presented to a market of nearly 40 million African-Americans. Adidas, with or without the NBA, would have to immediately close up shop in this country, losing hundreds of millions in the process.
While I admire the immigrant character of unperturbed focus and effort, I appreciate and support their public outrage to this racism – just as I support the voice of our Hispanic communities on immigration reform.
The NBA and their Players Association needs to be vocal on this, not only because of Houston super-star Yao Ming, or the 1.3 billion Chinese market, but because the shoe appears to be on their foot.
James C. Collier
READ MORE ACTING WHITE...
Technorati Tags: Asians Decry Adidas Shoe as a Misstep, Adidas Signs 11-Year Deal With NBA,Racism, NBA, Insensitivity, Acting White
Posted by James C. Collier at Sunday, April 16, 2006