Friday, February 11, 2011
Where to start? This SuperBowl ad was trying to 'keep it real' about sex and race. It plays up stereotypes for their shortcut accuracy, however biting. While it features a black woman and man, along with white woman, the director was probably a white man, so it really has everything. Here are my top ten thoughts:
1. The wife is big, but not too big. Ding! Correct. Black women lead the nation in big bones.
2. The wife is wearing an obviously purchased and unnatural hairpiece. Ding! Correct. Again, black women lead in this category.
3. The wife is the alpha in the relationship - Ding. Correct. Black woman are alphas, period.
4. The husband is timid. Ding! Correct. Timidity is too often and sadly the mark of a successfully married black man. Scratch that, ANY man! (Clarification - successful marriage to any alpha requires, how do we say, accommodation skills)
5. The white woman is looking after her looks and health. Ding! Correct. White women lead in active life styles.
6. The husband acknowledges another woman, who is prettier, in his wife's presence. Gong! Never happen. Dude would not have not made it this far.
7. The white woman flirts, ignoring the obvious danger. Ding! Correct again. I have witnessed this over and over. Just what was she thinking?
8. The black woman reacts violently. Ding. The stats back this up.
9. The ending. Gong! Wrong. Wrong. Wrong. Here is where the assumed white male director intervened. Instead of the cowardly hit and run ending, timid black man would have rendered aid and feisty black woman would not have said 'sorry' to the flirting runner, but would have also demanded silly husband make sure silly white woman was okay.
10. Of course, I could be all wrong. Remember, it is Friday.
James C. Collier
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